慧之谷-少兒托教品牌的多元建設

構建學校與家庭之間的小世界

構建學校與家庭之間的小世界

慧之谷是一家面向小學階段學生的專業托教機構。目前,國內大部分托教以服務功能為主,沒有重視機構的教育屬性和價值。結合市場需求,我們將慧之谷定位為支持孩子成長的高端教育服務品牌。

Huizhigu is a professional kindergarten for primary school students. At present, most of the domestic kindergartens focus on service function, and do not pay attention to the educational attribute and value of institutions. Combined with market demand, we position huizhigu as a high-end education service brand to support children's growth.

既作用于當下,也設計未來
慧之 谷希望在為孩子提供安全的同時,通過多元豐富的課程,啟發孩子潛能,助力孩子未來成長,我們以“既作用于當下,也設計未來”為品牌的價值理念,幫助品牌實現表達。“慧之谷”這個名字也被賦予更加豐富的含義:以“慧”表達保護和啟發孩子潛能,打開孩子更多可能性的愿景, 而“谷”則是為孩子們構建的一個在學校和家庭之間的小世界,在這個小世界里,孩子們獲得溫暖陪伴,學會感知生活。

It not only acts on the present, but also designs the future
Huizhigu hopes to inspire children's potential and help them grow up in the future through diversified and rich courses. We take the value concept of "not only acting on the present, but also designing the future" to help the brand realize its expression. The name of "huizhigu" is also given a richer meaning: it expresses the vision of protecting and enlightening children's potential and opening up more possibilities for children, while "Valley" is a small world built for children between school and family. In this small world, children get warm company and learn to feel life. 

 

 元個性,多元表達     

在視覺設計上,我們強調孩子們的“獨特性”。慧之谷相信每個孩子都是獨立的個體,重視他們表達和分享生活的能力。我們以甲骨文的“光”字為形,在山谷這個小世界里創造了一個光精靈,將快樂和智慧傳遞給孩子,也作為陪伴者和引導者尊重每個孩子的個性,引導他們在集體中生活,為孩子創造一個多元空間。我們將山谷的概念延續到了品牌LOGO的設計上,與智慧的英文首字母和一雙好奇世界的眼睛一起,構成孩子的表情,傳達孩子對世界的好奇和探索。這個符號可以變化,表達孩子的不同情緒、狀態,被應用在海報、名片、勛章等物料上,把孩子對世界的感知帶到每一個角落。
最終,慧之谷通過多元化的品牌建設,為孩子們創造了一個充滿智慧與愛的小世界。

 

Multiple personality, multiple expression
In visual design, we emphasize the "uniqueness" of children. Huizhigu believes that every child is an independent individual and attaches importance to their ability to express and share their lives. In the shape of the word "light" in oracle bone inscriptions, we have created a light spirit in the small world of the valley, passing happiness and wisdom to the children. As companions and guides, we respect each child's personality, guide them to live in the collective, and create a pluralistic space for children. We continue the concept of valley to the design of the brand logo, together with the English initials of wisdom and a pair of curious eyes, form the expression of children and convey
Children's curiosity and exploration of the world. This symbol can be changed to express children's different emotions and states. It is used in posters, business cards, medals and other materials to bring children's perception of the world to every corner.
Finally, huizhigu creates a small world full of wisdom and love for children through diversified brand building.

慧之谷案例整理-01.jpg慧之谷案例整理-02.jpg慧之谷案例整理-03.jpg慧之谷案例整理-04.jpg慧之谷案例整理-05.jpg慧之谷案例整理-06.jpg慧之谷案例整理-08.jpg慧之谷案例整理-09.jpg慧之谷案例整理-10.jpg

掃描二維碼分享到微信

在線咨詢
聯系電話

0756-2884660

幸福宝官方app_幸福宝官方app首页_幸福宝官方网站站长统计