花鳥蟲魚國際幼兒園

幼兒創新教育園所的品牌建立

把生活的權利還給孩子

花鳥蟲魚國際幼兒園是一家為0-6歲幼兒提供創新教育的高端園所。我們為其創建品牌身份設計,第一階段包括品牌定位、品牌命名、視覺設計等工作內容。

 

seedland international kindergarten is a high-end kindergarten providing innovative education for children aged 0-6. The first stage includes brand positioning, brand naming, visual design and other work.

幼兒教育的真實需求
通過調研,我們發現,年輕一代父母更注重孩子的綜合素質教育,傾向于采用平等尊重和理解溝通的方式與孩子相處。他們希望孩子能夠在幼兒園開啟一場探險之旅,建立規則,表達需要。而同樣的,幼兒園也希望能夠作為共育者,以“陪伴、支持、滋養、成長”為核心,建立一個讓孩子主動探索和感知世界的教育空間。

The real needs of early childhood education
Through the research, we found that the young generation parents pay more attention to the comprehensive quality education of their children, and tend to get along with their children in the way of equal respect, understanding and communication. They want their children to start an adventure in kindergarten, establish rules and express their needs. Similarly, kindergartens also hope to be able to establish an educational space for children to actively explore and perceive the world as a co educator, with "accompanying, supporting, nourishing and growing" as the core.

 “花鳥蟲魚”的童真世界

在品牌定位上,我們從本真出發,將幼兒園定義為充滿可能性的成長土壤,為孩子們提供一個理想的小世界,這里有自然萬物,秩序規則,老師作為伙伴和啟蒙者,帶著孩子們在豐富世界里自由探索,學會生活。以“花鳥蟲魚”為品牌命名,我們相信,孩子的世界是無限的,天上的鳥、地下的蟲、水里的魚……對他們來說都是一個有著無限可能的大世界。

The childlike world of "flowers, birds, insects and fish"
In terms of brand positioning, we define kindergarten as a growth soil full of possibilities from the perspective of authenticity, providing children with an ideal small world, where there are natural things, rules of order, teachers as partners and initiators, and children are free to explore and learn to live in the rich world. Named after the brand of "flowers, birds, insects and fish", we believe that the world of children is infinite. Birds in the sky, insects in the ground and fish in the water It's a big world with infinite possibilities for them.

通往想象空間的入口

  我們以繪本創作的形式,展現了一個位于城市與森林交際處、通向孩子們內心世界的入口,用色彩和圖畫將孩子們引入門后的大世界,讓他們在無邊界的自然空間中表達自我,與花鳥蟲魚一同自由玩耍。同時,這扇開啟創造力的門也以品牌Logo的形式出現在幼兒園的每一個角落,引導他們在幼兒園這個小社會里,實現自由表達,與老師和家長一起成為家園秩序的共建者,在真實的生活中學習。

通過第一階段的品牌設計工作,我們為花鳥蟲魚幼兒園厘清了園所定位,以及園所與孩子、家長、老師之間的“共育”關系。而“花鳥蟲魚”的世界,也為孩子推開了一扇探索新世界的門。  

The childlike world of "flowers, birds, insects and fish"
In terms of brand positioning, we define kindergarten as a growth soil full of possibilities from the perspective of authenticity, providing children with an ideal small world, where there are natural things, rules of order, teachers as partners and initiators, and children are free to explore and learn to live in the rich world. Named after the brand of "flowers, birds, insects and fish", we believe that the world of children is infinite. Birds in the sky, insects in the ground and fish in the water It's a big world with infinite possibilities for them.
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3-6歲幼兒園品牌視覺設計
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0-3歲保育園品牌視覺設計
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原創兒童繪本
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