信惠橫琴宣傳活動

創新型誠信品牌建設的集中表達

橫琴作為國家級新區,在城市信用建設工作中,以探索創新信用體系推進“誠信島”的建設。這一次,通過誠信建設萬里行·信惠橫琴的活動設計,完成了一次信用工作成果的集中表達。

As a national new area, Hengqin promotes the construction of "integrity island" by exploring innovative credit system in urban credit construction. This time, through the activity design of credit construction wanlihang · credit huihengqin, we completed a centralized expression of credit work results.

創新型誠信獎勵制度

與傳統失信懲罰制度不同,橫琴以創新型誠信獎勵制度,正面鼓勵更多人重視和參與誠信生活,以“信易得”app引導人們用信用積分換取日常生活中的全方位便利,讓誠信走進城市生活。

 

Innovative credit reward system

Different from the traditional punishment system for dishonesty, Hengqin positively encourages more people to pay attention to and participate in the honest life with the innovative honest reward system, guides people to exchange credit points for all-round conveniences in daily life with the "xinyide" app, and lets the honesty enter the urban life.

 

 

多維度體驗誠信生活

我們將活動主題定為“誠信與城市生活”,以多種形式、多個維度實現校園、企業、市民等不同群體與城市的誠信對話。在橫琴一小,開展了一場關于“誠信”的戲劇課堂,邀請來自專業教育機構的戲劇教育專家,以互動性強的教育形式引導孩子們參與其中,切身體驗誠信與生活的連接。體驗式的主題活動在橫琴創意谷以多模塊、多場景的方式呈現。我們策劃了十個信用獎勵的場景,結合以簡明易懂的插畫形式呈現的“信用生活指南”,讓“信易得”走進人們吃住行游購娛的多個生活場景中,為信惠橫琴代言。在互動環節設計上,通過主題勛章墻、手持拍照板、誠信福利清單等氛圍物料,實現與參與者的互動。

通過活動互動設計,信惠橫琴的創新體系以體驗形式呈現,創新型誠信獎勵制度也以充滿趣味的創新形式得到表達。

 

Multidimensional experience of honest life

We set the theme of the activity as "integrity and urban life", and realized the integrity dialogue between different groups and cities, such as campus, enterprises and citizens, in various forms and dimensions. In Hengqin primary school, a drama class about "honesty" was held. Drama education experts from professional education institutions were invited to guide children to participate in it in an interactive education form and experience the connection between honesty and life. The experiential theme activities are presented in the Hengqin creative Valley in a multi module and multi scene way. We have planned ten credit reward scenes, combined with the "credit life guide" presented in the form of simple and easy to understand illustrations, so that "xinyide" can enter into many life scenes of people's eating, living, traveling, shopping and entertainment, and speak for Xinhui Hengqin. In the design of interaction links, the interaction with participants is realized through atmosphere materials such as the theme medal wall, hand-held photo board, integrity welfare list, etc.

Through the interactive design of activities, the innovation system of Xinhui Hengqin is presented in the form of experience, and the innovative credit reward system is also expressed in the form of interesting innovation.

 

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