斗門英語戲劇節

在地教育戲劇節的品牌形象

珠海斗門區教育局踐行教育創新,以教育戲劇節的形式將戲劇應用于教學、教育,在2019年11月,舉辦第二屆小學生英語戲劇節。我們從視覺規劃和傳播策略出發,站在孩子的視角,幫助戲劇節建立品牌形象。

The Education Bureau of Doumen District, Zhuhai practices educational innovation and applies drama to teaching and education in the form of educational drama festival. In November 2019, the second English Drama Festival for primary school students will be held. We start from the visual planning and communication strategy, stand in the perspective of children, and help the drama festival establish its brand image.

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“看見”每一個孩子

每個孩子天生都是“戲精”,在戲劇教學中孩子的天性得到充分發揮。因此戲劇節的設計集中表達為“看見”每一個孩子。在視覺設計上,以聚光燈為主圖形,將不同表現狀態的孩子們包圍在燈光中,希望每一個孩子都能作為戲劇舞臺上的主角,盡情表達真實的自我,享受“玩”的過程。

Every child is born with "drama essence", and his nature is fully developed in drama teaching. Therefore, the design of the festival focuses on "seeing" every child. In visual design, focusing on spotlights, children in different performance states are surrounded by lights, hoping that every child can be the leading role in the stage of drama, to express the real self and enjoy the process of "playing".

 

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以設計呈現戲劇樂趣

在傳播物料設計上,也同樣注重戲劇節趣味性的呈現。孩子們化身為森林中的兔子、穿越成會魔法的女巫,以最真實的形象,與仙人掌、鋼琴、小粉豬等形象一起,出現在設計海報的聚光燈中。在色彩表達上,以黃藍綠主,將鮮艷活潑的色彩組合應用在指示牌、獎狀、手持牌等物料中,讓孩子在戲劇王國中自由創作。

In the design of communication materials, it also pays attention to the interesting presentation of the drama festival. The children are the rabbits in the forest and the witches who can pass through the magic. With the most real image, they appear in the spotlight of poster design together with cactus, piano, little pink pig and other images. In terms of color expression, mainly yellow, blue and green, the bright and lively color combination is applied to the materials such as indicator, medal, hand-held card, etc., so that children can create freely in the drama kingdom.

 

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經過品牌設計,為珠海在地教育品牌賦予靈魂。希望在戲劇化教學之路上,孩子們能夠實現真實表達,成為自己的主角。

Through the brand design, it gives the soul to the local education brand of Zhuhai. I hope that on the way of dramatic teaching, children can realize real expression and become their leading role.

 

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