書兜·品牌升級

設計寓教于樂的溝通橋梁

書兜的繪本團隊找到我們,希望做一個繪本教育的品牌。而目前國內教育相關的商業品牌成熟度較低,部分教育商業忽略孩子的真實需求,一味迎合家長;部分教育已經做得比較成熟的教育商業則忽視品牌,沒有讓好的教育理念能夠更好地引導市場。

The picture book team of the book pocket found us, hoping to make a picture book education brand. At present, the maturity of domestic education related business brands is relatively low. Some education businesses ignore the real needs of children and blindly cater to their parents. Some education businesses that have done a relatively mature job ignore brands and fail to make good education concepts better guide the market.

發現親子間的真實需求

我們從客戶的目標群體(3-6歲兒童及其家長)進行調研。調研發現,小朋友一天中有大量時間需要陪伴。而大多數家長對于這個年齡段孩子的教育是迷茫的,在陪伴和教育中,期待有效的溝通教育方式,需要一種寓教于樂的方式,并且希望有專業機構為自己分擔。

discover the real needs of parents and children

We conduct research from the target group of customers (3-6-year-old children and their parents). The survey found that children have a lot of time in a day to accompany. Most parents are confused about their children's education at this age. In the process of accompanying and education, they expect an effective way of communication and education. They need a way of sharing education with pleasure, and they hope to have a professional organization to share it with them.

 

柔軟又包容萬象的“兜兜”

在初創階段,書兜希望以創意課程和創意閱讀空間為主要產品,而未來還將開發自有版權的繪本產品。在品牌設計中需要一個橋梁將這些需求串聯起來,傳遞品牌主張,陪伴孩子成長,我們決定用IP角色來承擔這樣的介質。

我們創作一個“大兜”的角色,外形上是一個被扎起來的布兜,柔軟又包容萬象,布兜里面蘊含著整個星空,就像繪本,小小一本書里面承載著星辰大海。大兜又可以是一個實體,像孩子的“書兜”,每天陪伴孩子。

 

soft and inclusive "pocket"

In the initial stage, Shudou hopes to take creative courses and creative reading space as its main products, and will develop its own copyright picture book products in the future. In brand design, we need a bridge to connect these needs, transfer brand ideas and accompany children's growth. We decided to use IP role to undertake such media.

We create a role of "big pocket". The shape of the pocket is a tied cloth pocket. It is soft and inclusive. The cloth pocket contains the whole starry sky, just like a picture book. A small book carries the Starry Sea. Big bag can also be an entity, like a child's "book bag", accompanying the child every day.

 

 

 

適應品牌不同階段的需要

在第二階段,我們又創作了認知度更高的熊貓寶寶“小兜”,陪伴大兜和孩子們一起成長。形象擬人化的小兜如孩童一般表情靈動、肢體靈活,可以頭頂大兜和孩子們一起探索書中蘊藏的無邊星空,實現與孩子更直接的互動

大兜小兜的軟萌形象容易引起孩子的共鳴,在情感上也將品牌主張外化。這樣的設計,在品牌創建的初期給到基礎的方向和調性,讓設計在教育行業中起到了引導作用。

 

adapt to the needs of different stages of the brand

In the second stage, we created a panda baby "little bag" with a higher awareness, to accompany the big bag to grow up with the children. As a child, the small pocket with anthropomorphic image is flexible in expression and body. It can explore the boundless starry sky in the book together with the children and realize more direct interaction with the children.

The soft and cute image of big pocket and small pocket is easy to resonate with children, and it also externalizes brand ideas emotionally. Such a design, in the early stage of brand creation, gives the basic direction and tonality, so that the design plays a leading role in the education industry.

 

 

書兜案例整理-01.jpg

 

書兜案例整理-02.jpg

 

書兜案例整理-03.jpg

 

書兜案例整理-04.jpg

 

書兜案例整理-05.jpg

 

書兜案例整理-06.jpg

 

書兜案例整理-07.jpg

 

書兜案例整理-08.jpg

 

書兜案例整理-09.jpg

 

書兜案例整理-10.jpg

掃描二維碼分享到微信

在線咨詢
聯系電話

0756-2884660

幸福宝官方app_幸福宝官方app首页_幸福宝官方网站站长统计