大橫琴城資

城市“大管家”的品牌建設之路

橫琴新區位于澳門和珠海交界的橫琴島,肩負著促進經濟適度多元發展的使命,城市建設也備受關注。而珠海大橫琴城資作為橫琴新區的城市“大管家”,一直默默守護這座城。接到這次的品牌建設任務,我們在思考,如何實現城市“大管家”與這座城市更好地溝通互動。建立穩健而溫暖的形象。

 

Hengqin new area is located in Hengqin Island, which borders Macao and Zhuhai. It has the mission of promoting the moderate and diversified development of economy, and the urban construction is also concerned. As the "big housekeeper" of Hengqin New District, Zhuhai dahongqin city has been quietly guarding the city. After receiving this brand building task, we are thinking about how to achieve better communication and interaction between the city's "big housekeeper" and the city.Build a steady and warm image

我們邀請城資內部不同崗位的人員參與到品牌建設中,讓最了解公司使命的人來傳達“讓城市更精彩”的理念。橫琴作為新區,強調多元化,因此商務端的視覺設計選擇藍綠搭配的主色彩,嚴謹而不失活潑。為城市建設帶來無限可能的“大橫琴城資”品牌Logo,也調整為更現代的筆觸設計字體風格出現在公司名片信封、車身標識、禮品設計等物料中,形成穩健而年輕的企業標志形象。

 

We invite people from different positions within the city capital to participate in the brand building, so that people who know the company's mission best can convey the concept of "making the city more exciting". As a new area, Hengqin emphasizes diversification. Therefore, the main color of blue-green matching is selected for the visual design of the business end, which is rigorous and lively. The brand logo of "dahongqin city capital" which brings infinite possibilities for urban construction, has also been adjusted to a more modern design font style, which appears in the company's business card envelope, body logo, gift design and other materials, forming a stable and young corporate logo image.

 

 

基于大橫琴城資的公共屬性,我們另外設計了一套面向公眾的視覺識別體系。將以橙色為主的設計標識應用在安全帽、灑水車等物料上,結合形似“橙子”的輔助圖形,希望能將溫暖傳遞給在這座城市生活的每一個人,拉近彼此距離。

 

Based on the public property of dahongqin city capital, we designed a public oriented visual recognition system. The design logo based on orange is applied to helmets, sprinklers and other materials, combined with the auxiliary graphics like "orange", hoping to pass the warmth to everyone living in this city, and close each other's distance.

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海報創作實現傳播表達

在品牌傳播上,策劃了全年節慶與節氣海報,呈現大橫琴城資與城市共建、共創的身影。通過節日和二十四節氣海報,讓在雨天付出的管廊工程師,在晨曦中忙碌的清潔工人,以及身處平凡崗位、為城市管理而有序運作的每一位“城資人”能夠被看到。城市中創造者、管理者、享受者的角色無形融入畫面,實現城資和這座城市的互動。

最終通過品牌建設,大橫琴城資以更具識別度的形象從幕后走向臺前,與城市共生。

 

Poster creation to achieve communication and expression

In terms of brand communication, the annual festival and solar term posters are planned, showing the figure of joint construction and creation of dahongqin city capital and the city. Through the festival and 24 solar terms posters, we can see the pipe gallery engineers who pay in rainy days, the cleaning workers who are busy in the morning, and every "urban capital man" who is in ordinary positions and operates orderly for urban management. The roles of creator, manager and enjoyment are integrated into the picture to realize the interaction between the city capital and the city.

Finally, through the brand construction, the city capital of DHQ will move from behind the scenes to the front of the stage with a more recognizable image, and coexist with the city.

 

 

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