果然有花·品牌升級

品牌創新,讓鮮花成為日常

2003年,果然有花品牌在珠海誕生,以設計鮮花為主要產品,探索植物與生活美學,希望讓設計鮮花成為日常,給人們的生活以靈感。在16年的發展中,果然有花始終在創新。而在新的節點上,我們對花又有了新的理解。對于大多數人來說,設計鮮花通常出現在特定場合,而我們認為,植物在不同時刻,都有其價值;花更應該成為日常。我們期待通過品牌創新,使花成為人們生活日常的一部分。

 

In 2003, as expected, a flower brand was born in Zhuhai. With the design of flowers as its main product, it explores plant and life aesthetics, hoping to make the design of flowers become a daily life and inspire people's life. In the 16 years of development, as expected, flowers have been innovating all the time. In the new node, we have a new understanding of flowers. For most people, design flowers usually appear in specific occasions, and we think that plants have their value at different times; flowers should become a daily life. We are looking forward to making flowers a part of people's daily life through brand innovation.

用花表達時間的流轉

我們從果然有花的初衷出發。花隨著時令開放、枯萎,扮演了時間的判官,也啟示人們時間和自然的流轉。果然有花相信每一種植物在每一個當下都不可替代,希望給植物更多的可能,也給人們生活的每一個時刻帶來更多驚喜。于是,我們將鮮花定義為“時間”,將設計鮮花與人們生活的當下建立聯系,用“時刻有花,果然有驚喜”作為slogan,表達花在不同時刻,都作為禮物給人以驚喜。而給予人們幸福感的植物本身,也因此得到珍惜。

 

Use time to express the flow of time

We started from the original intention of having flowers. Flowers open and wither with the seasons, playing the role of judge of time, and enlightening people on the flow of time and nature. As expected, flowers believe that every plant is irreplaceable in every moment, hoping to give more possibilities to plants and bring more surprises to every moment of people's life. Therefore, we define flowers as "time", establish a connection between design flowers and the present of people's life, use "flowers at all times, there are surprises" as a slogan to express that flowers are used as gifts to surprise people at different times. And the plants that give people happiness are cherished.

 

花開四季的設計表達

在設計過程中,我們同樣珍視植物不同時刻的表達。春夏秋冬有四季,花植也隨之分成四時,將花的輪廓和葉子不同時節的形態以色彩溫柔的抽象流動圖形呈現,體現當下時刻植物的美好。而女孩跨過四季與花嬉戲的圖形,以及品牌logo花朵一樣飽滿柔美的字形,更將花的陪伴與人的可愛以靈動的方式進行表達,實現花與品牌設計融為一體。

經過品牌創新,果然有花有了新的產品屬性:是禮物,也是日常。

Design and expression of four seasons of flowers

In the design process, we also value the expression of plants at different times. There are four seasons in spring, summer, autumn and winter. Flower planting is also divided into four seasons. The outline of flower and the shape of leaves in different seasons are presented in the abstract flow pattern of gentle color, reflecting the beauty of plants at present. And the girl across the four seasons and the flower frolic graphics, as well as the brand logo flower full and soft shape, more will spend the company and people's lovely to express in a flexible way, to achieve the integration of flower and brand design.

After brand innovation, as expected, flowers have new product attributes: it's a gift, and it's also a daily thing.

 

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