珠海迎春花市

以花之名的新年儀式

珠海,一座宜居宜業的城市,匯聚了全國乃至世界各地的人才居住于此,過年期間,來自五湖四海的人們也在此開啟新的生活和期待。迎春花市作為過年的儀式感之一,人們共聚于此,開啟新生。
 

Zhuhai, a city suitable for living and business, has gathered talents from all over the country and even the world to live here. During the new year, people from all over the world also start new lives and expectations here. As one of the rituals of the new year, people gather here to start a new life.

花街,廣東年味代表

對每個人來說,年味都意味著不同的感受。對不同城市來說,年味又有微妙的不同。在廣東,人們選擇年宵逛花市這個節目作為過年生活里的一個儀式感。逛花街就是要沾沾花香,嗅嗅年味,寓意來年大吉大利的金桔要買,辟邪除穢的水仙要買,祈禱桃花旺旺,鴻圖大展的桃花更是得買定不離手。來自八方、四時的花匯聚在這里,一家人挑挑選選,熱熱鬧鬧地,買回對生活新的期待。

Huajie, the representative of Guangdong new year flavor
For everyone, the taste of new year means different feelings. For different cities, there are subtle differences in the taste of the year. In Guangdong, people choose the program of visiting the flower market as a sense of ceremony in New Year's life. Strolling in the flower street is to dip in the fragrance of flowers, smell the smell of the new year, which means that the golden orange will be bought in the coming year, the Narcissus will be bought to dispel evils and eliminate filth, pray for the flourishing peach blossom, and the peach blossom in Hongtu's grand exhibition must be bought firmly. The flowers from Bafang and Sishi gather here. The family selects and selects, bustles about and buys back their new expectations for life.

 

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年花,珠海專屬設計

在2020年的珠海迎春花市設計中,珠海的標志符號成為喜聞樂見的年花,港珠澳大橋、日月貝等等,都在以年花的名義,向人們發出珠海的專屬祝福。珠海迎春花市的品牌標識以抽象的“花”字為圖形,表達四面八方聚攏之意,也像阡陌縱橫的花街,像民間的剪紙,將包容的城市精神與聚集人才的美好祈盼融入其中。主視覺設計也通過插畫設計表達八方人們逛花街的歡樂氣氛。最終呈現極具珠海特色的年節儀式,人們在這迎春花市之中,喜迎新年。

Annual flower, exclusive design of Zhuhai
In the design of Zhuhai Yingchun flower market in 2020, Zhuhai's logo has become a popular annual flower. The Hong Kong Zhuhai Macao Bridge, the sun moon shell and so on are all in the name of the annual flower, sending Zhuhai's exclusive blessing to people. The brand logo of Yingchun flower market in Zhuhai takes the abstract word "flower" as the figure to express the meaning of gathering in all directions. It is also like a flower street with crisscross paths and folk paper-cut. It integrates the inclusive urban spirit and the beautiful wish of gathering talents into it. The main visual design also expresses the happy atmosphere of people from all walks of life in flower street through illustration design. Finally, the Festival ceremony with Zhuhai characteristics is presented. People welcome the new year in this spring flower market.

 

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