拱北菜市

創意策展,重現城市的煙火氣息

如果你想了解一座城市,一定要逛逛那里的菜市場。這座城市的物產、形態,來來往往買菜生活的人,攤主的個性,組成了一座城市最真實的樣子#城市探索#是若水的城市生活策展項目,第一期我們直奔菜市場,快閃活動落地拱北菜市。拱北菜市位于口岸見證著珠海澳門的生活足跡和文化碰撞,也最懂這座城市的喧嚷聲和煙火氣。

If you want to know a city, be sure to visit the food market there. The products and forms of the city, the people who come and go to buy vegetables and live, and the personality of the stall owner constitute the most real appearance of the city. #Urban exploration is the urban life exhibition project of Ruoshui. In the first phase, we went straight to the food market, and the flash event landed in Gongbei food market. Gongbei cuisine market is located at the port, witnessing the life footprints and cultural collision of Zhuhai and Macao. It also knows the noise and fireworks of the city best.

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建立青年人菜市的連接

根據珠海人口統計,學生群體占常駐人口總數的四成,是這座城市的主力軍,但他們也是距離傳統菜市最遠的人群。如何將這些青年人和菜市場建立連接,是我們首先要考慮的問題。我們發動招募,召集珠海高校青年學生一起完成這場策展,通過年輕人與這座城市的互動讓菜市場被看見和關注。

Establishing the connection between young people and vegetable market
According to Zhuhai's population statistics, students account for 40% of the total resident population, which is the main force of the city, but they are also the people farthest from the traditional food market. How to connect these young people with the food market is our first consideration. We launched recruitment, called on young college students in Zhuhai to complete this exhibition. Through the interaction between young people and the city, the food market was seen and concerned.


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設計喚醒菜市的有趣靈魂

先去發現,再去創造和呈現,最終這些年輕人用三組命題組成了聲音、美學和營銷的完整表達。在視覺設計上,我們選擇以最具代表性的蔬菜綠和蘿卜紅為主色彩,將瓜果生鮮這些元素最真實的菜市用多元的形式。通過“聲音”設計,不同背景性格的攤主的個性被“聽見”不同類型食材的聲音被呈現,不同人群之間開始對話。

設計介入生活產生的細微影響使不同的人群有了連接,菜市場所代表的生活方式重新被關注,也將持續給城市帶來更多表達的可能。


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